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Hand wipes brand encourages parents to snap pictures of their kids' messy moments.
July 28, 2016
By: Tara Olivo
Associate Editor at Nonwovens Industry
According to a study conducted by Wet Ones Hand Wipes, 91% of moms say they have stopped their child from participating in an activity because it was too messy. To help parents embrace the mess this back-to-school season, the brand has partnered with Siri Daly to bring the fun back into the kitchen because Wet Ones hand wipes are there to help clean up hands before and after the mess! “As a mother and food blogger, I love cooking with my children, but sometimes I feel like I miss out on great moments with them because I’m so concerned with cleaning as I go,” says Siri Daly. “Even getting my kids to wash their hands after making a mess is a struggle! Wet Ones Antibacterial Hand Wipes are a convenient 2-in-1 way to wipe away dirt and messes when soap and water aren’t readily available.” “We know that while the majority of moms, like Siri, try to avoid messy moments, 84% of moms also admit that making a mess while cooking is one of the most fun activities they can do with their kids,” says Christina Saikus, Wet Ones brand manager, Edgewell Personal Care. “We want to encourage parents to embrace family memories by letting their little ones help make messy PB&Js for their lunchbox and sloppy joes for family dinners – because with Wet Ones hand wipes you’re always covered!” To celebrate messy moments this back-to-school season, Wet Ones Hand Wipes is launching a contest to search for the messiest kids in America. To participate, parents must take a picture of their child age 2 to 17 years old at their messiest and post it to Twitter or Instagram using the hashtag #WishIHadaWetOnes & #contest. Pictures can also be uploaded at www.wishihadawetones.com. One Grand Prize winner will receive $5,000 plus a year’s supply of Wet Ones products. Five First Prize winners each receive a $2,500 Visa Prepaid Card. See below for Contest details. Wet Ones Antibacterial Hand Wipes are the convenient 2-in-1 way to wipe out dirt and messes and kill 99.99% of germs when soap and water aren’t readily available. Wet Ones Hand Wipes are formulated to be tough on dirt and germs, but gentle on skin. They are hypoallergenic and contain aloe and lanolin, making them easy on skin for even the littlest of hands. Now available with new Wet Lock seal technology in the brand’s 20-count travel packs, proven to help the wipes retain 15% more moisture, ensuring they remain fresh on-the-go so you’re never left without a convenient way to wipe out dirt and messes.
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